Customers experience for your business is the difference between growing a successful product and becoming a commodity in the market. Customers will consider using your solution only if they have heard or seen it before. This is where communication forms a critical link to your product experience.
Email marketing is a powerful and effective digital marketing strategy that allows you to communicate your value while personalizing your customer experience. It's cost effictive and converts more customers while keeping your business in their minds for consideration. This is why email marketing is great for your business.
With more conversions than any other digital marketing channel, emails when done right will ensure your business grows like crazy.
Since emails are opened at least once a day, your message will reach the people looking for it; serving the message where they are already looking - their inbox.
A directed click gets your user even closer to your goal, which is conversion. Emails have a high click-through rate and allow to know if your message reached across.
Personalization allows you to communicate solutions that cater to users' specific needs or pain points. This shows you understand their needs and improves the chances of converting them.
With email, you can engage with prospects by identifying a need and sharing a solution. This increases your consideration in a prospect pool and keeps your business in their mind.
Email Marketing can assist in customer acquisition, brand and product awareness, generating online traffic, engaging customers and prospects, getting referrals, reactivating cold prospects/clients and getting direct sales.
Analysis of the current environment to discover what the opportunities for growth are.
Planning, strategy and execution of value addition campaigns for your business
Building, growing, managing and monetizing your email list.
Understanding recipients, responding and adapting to move them further in the buyer journey.
Automating your online marketing efforts and careful integration with your sales processes.
You can impliment this digital marketing strategy that will allow you to meet your business goals. Should you decide whether or not to take up email marketing through an agency, here are a few things to consider.
Have you set up your website and social media channels? The success of email marketing relies on providing value and directing your users to a destination with rich content - your website.
Email works to complement and amplify your existing sales and marketing efforts. Having an existing system and knowing how to setup marketing automation allows you to blends your business goals into an easy to manage platform.
Deploying your market using email is a carefull art and science that requires careful balancing. An Agency guarantees you results from its experience in planning, executing and optimizing effective campaign strategies.
Successful Email marketing has a lot of moving parts: strategy, copywriting, graphic design, coding and data analytics. Having an Agency at your disposal ensures you have niche experts that can combine their expertise and creative thinking to create successful strategies.
Email marketing is a resource intensive endeavour that requires you to pay keen attention to all its interdependent activities. Considering an Agency's already proven process, provides confidence and lets you focus on the important things.