Social Media Marketing Services| Ocular Productions

Why is Social Media Marketing important for my business?

Social Media has become a critical touchpoint for our day-to-day decision making. We rely on them for a lot, such as getting news updates, catching up, scouting for products, reviewing recommendations and so much more. With each day seeing more than 1.5 billion active users across Facebook, Instagram, LinkedIn and Twitter, these social platforms have come to form a critical wheel in the way we communicate.

Any business planning to grow its brand equity and expand its presence online cannot overlook this digital marketing strategy. For users making business decisions, it factors in on whether to make a buying decision or not. This, therefore, makes it an effective marketing stream that allows you to nurture a large pool of prospects into customers.

With a sound strategy, this is what social media marketing can achieve for you:

Generate leads and drive conversion

Engage with users on social media to gets more qualified leads and convert them into paying customers for your business.

Encourage repeat business

If your customers follow you online, they are likely to stay with you if you engage them. This allows you to also get repeat business from them because they trust you.

Keep your customers up to date

Update your customers on what you are up to. Provide updates on new offers, new products, upcoming events, and community collaborations.

Gain Product Insights

With social media listening, you can understand how your customers speak about your product, what they want, and how you can improve your offerings.

Increase traffic to your website

Your website serves as your online store front where people come to buy goods. Using social media, you can drive more traffic to your website where visitors can take conversion steps.

Grow brand awareness

- This channel will allow you to spread the word about your business, products/services. The more you are known and recognized, the more you are considered by buying prospects.

Provide Customer Service

Since customers can engage with you directly on social media, you can provide exceptional customer support with immediate interaction and feedback. You can also provide answers to your customers’ questions.